Established in 1986 as a British off-shoot of major American software house Activision, Electric Dreams was tasked with the production of software suitable for the European market, with one eye firmly on what could also be sold in the United States.
Activision appointed former Quicksilva boss Rod Cousens to the post of managing director with complete control over their output and he was soon promoted to the head of all of Activision's UK based activities.
The group produced a number of arcade conversions, film tie-ins and orginal software in their four year existence and established themselves as one of the top ten software producers in that time before being merged into the parent company in 1989.
For a list of title released under the Electric Dreams label, please see the Activision entry.