With the right game, producers knew that they could get a few extra punters through the door to see their films and conversely, game developers knew that the right licence could reap huge dividends and pull in extra sales than an unbranded game of similar or better quality could ever hope to do.
It didn't just stop at the local multiplex either! Books and even radio programmes were reimagined on the CPC, with a number of sporting personalities and events also finding themselves on CPC monitors throughout the continent! Board games, toys, cans of cola, you name it - if it had a value, chances are someone would be looking to make a CPC version before too long...