:It was a marketing exercise with a view to being able to sell it under different brand names in different territories. For example '''Saisho''' may sound Far Eastern (Japanese?) but it's actually a brand name used by the UK's largest electrical retailer ('''Dixons''') and a lot of their "own brand" product goes under the Saisho name. By having links, if Dixons had wanted some sort of exclusivity deal on the product but badged under their own name (OEM effectively) then this would allow for it. '''Orion''' were the name of the Far Eastern manuacturer and opened the possibility of it being sold in that market. As far as I know the only ones ever really used were '''Amstrad''' and '''Schneider''' (I think the Aussies just got "Amstrad" too).
The part about australia is correct in so far that the australian CPCs have normal Amstrad logos on the keyboard, however, several people confirmed that they do display "Awa" in the boot message.
:Cliff"
Note: The part about australia is correct in so far that the australian CPCs have normal Amstrad logos on the keyboard, however, several people confirmed that they do display "Awa" in the boot message.